“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” ~Steve Jobs
We should never under-estimate the importance of an initial impression. As a matter of fact, our marketing efforts are important in driving the success of your product or service. In due time, it will project a trustworthy and impressive identity.
A logo design should:
- Say something about the nature of your business
- Identify the target audience and create a recollection of your business name in their mind
- Represent what your company stands for